Small Rant on buzzwords

One of the things that makes me stay away from a lot of so called technical discussions is the inane, moronic usage of acronyms, buzzwords and talk about things which are in fact simple. Now, I can understand a few people using high falutin words as a mechanism to hide their ignorance - how did this phenomenon become so prevalent ? The disease is endemic - whether it be our industry or fields like the life sciences.
Cut out the BS folks - wil save you a lot of breath as this technique of meditation tries to tell you.
Current peeves - Web 2.0, AJAX. Long running hate list - SOA, component, architecture, scalability, reusability. Excuse me while i go and barf some.
One reason why i love environments such as this one. Clean, precise, beautiful and expressive. Almost better than sex is how I describe the experience.